Wednesday, July 28, 2010

SEO for Carpet Cleaning and Restoration Companies

Sovran Communications Group has a track record of providing Search Engine Optimization (SEO) services for businesses of all sizes and industries. Our SEO Team, headed by a retired manager of Microsoft with extensive experience in SEO and web marketing, generates significant results for our clients.

Our SEO team is comprised of copywriters and bloggers, link builders, web analytics experts, designers, and developers, who work together to ensure our client websites are fully optimized for all major search engines.

Search Engine Optimization goes way beyond placing Meta tags on websites and acquiring a bunch of back links. You can have the best looking website in the world BUT if your “backend” is lacking in substantive SEO framing, you’re losing customers and leaving dollars on the table.

Our Results

We can proudly boast that every client we service appears on the first page of Google and/or Yahoo for highly targeted keywords in their industry. In addition, Sovran Communications has been able to grow exponentially due to our own organic search rankings – so we understand how powerful this strategy can be for any business.

SEO Analysis & Strategic Planning

When developing SEO policies for our clients we take into consideration not only the makeup of their website(s) we also analyze their business as it relates to their competitors, available market opportunities, geographical location(s), demographic data, and the list goes. These variables are considered prior to launching the SEO campaign.

Once all data is analyzed we then develop an SEO plan that takes into consideration and includes:

Competitor Analysis and Market Area

Keyword Density and Analysis

1-to-1 Keyword Targeting

Meta Data Development

Link Building Plan

Site Visits and Lead Conversion

Social Media Strategy

And much more!

Our sophisticated SEO methodologies have proven to work time and time again, but we never rest, knowing that the search engine algorithms can change at any given moment. We also monitor our clients competitors and make changes as needed to keep our clients ahead of the curve AND their competitors.

SEO & Social Media

Business owners and decision makers are increasingly becoming aware of the benefits of quality SEO. The search engine landscape is getting more competitive as marketers get savvier.
In order to rise above the competition, Sovran Communications engages aggressive SEO, blogging and social media tactics to acquire quality links, bookmarks, and content distribution, which helps to boost search engine rankings.

Search engines are beginning to rely more on consumer opinion and choices, which makes social media marketing even more vital to SEO.

Carpet cleaning and restoration companies have a world of opportunity waiting for them online. As consumers ditch telephone books in favour of web based searches it’s vital to have a clear and convincing web presence that tells a story and is able to convenience the view of your website that your company is the best choice for their needs. Having a fancy website is a waste of money if it appears on the third or fourth page of a search engine.

Search Engine Optimization when correctly and professionally applied coupled with a clean – easy to read website will lead to more customers and that’s the bottom line!

Sovran Communications Group is an advertising and marketing agency exclusively representing the interests of carpet cleaning and restoration companies worldwide. For more information on our agency please visit us online at www.sovrancommunications.com

Tuesday, July 6, 2010

Carpet Cleaning and Restoration Companies Ad Agency


One of the greatest challenges facing restoration and carpet cleaning companies is EFFECTIVE marketing. We’ve seen companies literally spend ten of thousands of dollars a year on “canned” or “one size fits all” advertising from leading “industry experts” only to find that the “systems” failed to help their business grow.

In our humble opinion, effective advertising and marketing doesn’t begin in a hotel conference room listening to “experts” purport what will work in your particular market area. How do they know? Every area in the country is different and what might work in New York City will not work in Truth or Consequences New Mexico.

Sovran Communications Group will never haul a group of like minded businesses in the same room and sell them on the idea or principal that a particular “system” will work flawlessly and identically for each and every one of them. It’s not truthful – and a one size fits all approach will never work.

History has shown that the best product or services doesn't always win because consumers are used to hearing that every company’s product or service is the best. More often than not, it’s the best-marketed product or service that wins. We understand that in order to gain more customers; a company must leverage its uniqueness, the distinctiveness of its services, its reputation within the community it serves and its ability to communicate with its target audience. Most companies fail to “tie it all together” and for this reason their marketing message falls on deaf ears.

At Sovran Communications Group, our goal is to connect YOUR restoration or carpet cleaning business with consumers, businesses and in restoration cases, insurance companies. Our services are designed to educate, inform and influence purchase decisions. We know how to motivate action among the most hard to reach segments of the consumer and commercial audience.

A Higher Standard” – Sovran Communications Group focuses on the individual client, their company and their specific needs. Our goal is to design and deploy a marketing strategy that propels our clients company and its services beyond those of their competition. That’s how we roll!

With each client engagement we take the time to understand their needs and then develop solutions designed to help them reach their goals. We analyze their competition, survey their market area for opportunities and then develop a plan to expedite fulfillment of their business objectives.

Sovran Communications Group has the experience, people and creative processes to take your company to the next level. We’ve worked with one-truck companies, franchises, and multi-truck restoration companies serving the entire United States, so we know your business.

For more information on how Sovran Communications Group can help your carpet cleaning or restoration company take it to the next level, visit us online at http://www.sovrancommunications.comor give us a call anytime at 239-677-6877.

Our services included: Search Engine Optimization, Business Coaching, Newsletter Development, Branding and Reputation Marketing, Competitor Analysis and Marketing Strategies.