Sovran Communications Group - Carpet Cleaning and Restoration Service Marketing
With 550 million users around the world, and counting, Facebook is one of today's leading destinations influencing online identity, entertainment, and content distribution.
Social Media is no longer just a fancy word for a whole bunch of people gossiping, sharing photos or planning their weekends. Social Media, by far, offers the most cost effective means of advertising your carpet cleaning or restoration services company to “real” people.
Social Media is the only platform that allows businesses an opportunity to engage customers that are active participants as opposed to passive observers. Conversations are happening around your company and Facebook friends whether you participate or not. Simply having a Facebook page with a lot of “friends” will not generate a measurable revenue stream.
Success with Social Media is determined by how you manage your online presence that ultimately determines the long term reputation of your brand AND the number of clients/dollars generated through a successful presence.
Wanna ramp-up your “Brand?” Here are a few tips that are easy to implement and if done correctly, will lead to increased leads and jobs.
Join Related Groups
No, do not join your direct competitor’s Facebook page and start a flame war. Join the special interest groups of your industry, professional associations, charities of interest etc. and be visible. Engage in meaningful conversation and do not be a chatter box.
Offer Exclusive Facebook Discounts
Lot of brands offer exclusive discounts to their Facebook friends. This helps generate new customers and that all important referral base. At Sovran Communications Group we don’t advise clients to “discount” their services. What we do encourage, and what seems to work the best on Facebook, is to offer a special such as:
Purchase 4 or more rooms of carpet cleaning and we’ll clean your favorite easy chair FREE OF CHARGE. A promotion like this allows your company to showcase your upholstery cleaning skills and once the customer see’s how clean you’ve made their chair; they may just schedule you to clean their couch, love seat, etc. Of course there’s always the opportunity for additional sales such as fabric protector, mattress cleaning, etc.
FREE and Discounts Attract Attention
Sponsor giveaways at regular intervals and place your brand at the center of attraction. Giveaways spread like a wildfire and you will benefit from word of mouth and positive attention. A “Giveaway” is something as simple as giving away a bottle of spotter or a $25 Gift Certificate for cleaning to the first three customers who can correctly answer a question about your company (such as name all of the services you offer, how long you’ve been in business, the advantages of a truck-mount vs. a portable, etc. – anything to get them to think).
Add Fresh Content
Just like a blog, your Facebook page needs to have fresh content too. There is no point in setting up a great Facebook page and letting it gather dust. Post regularly, make comments on friends postings, post a favorite recipe around the holidays, include “before and after” pictures of jobs you’re working on, etc. Stay engaged and you’ll stay in your customer’s minds whenever they need a carpet cleaner.
Post Testimonials
First hand accounts by existing customers are a great way to market your services. Ask customers who have Facebook accounts to provide testimonials by posting from their account. You can also reach out to customers that may not have a Facebook account and ask them to provide you with a testimonial and then you post the comment on your account.
The posting could look something like this: Another satisfied client writes: “I want to thank your company for the outstanding service you provided in cleaning our carpets. The stains are now gone and we’re no longer embarrassed to invite friends into our home.” Angela R. Naples FL
Testimonial work!
There’s a world of opportunity out there and companies that provide GREAT customer service, utilize Social Media to their advantage and employ web sites that are engaging with correct SEO optimization are the businesses that will continue to grow and thrive.
Sovran Communications Group is a marketing and business consulting agency exclusively representing carpet cleaning and restoration service companies nationwide.
For more information on our company and to receive a FREE website evaluation (fill out the form on page 1 of our website) please visit us online at http://www.sovrancommunications.com/
