Not sure what to budget for Yellow Page advertising next year? The facts are phone book advertising is losing ground rapidly to the internet. When planning yellow page advertising ask yourself what did I spend last year and what were the returns? If the numbers work, keep doing it. If the answer to this question is “I don’t know,” we have a suggestion.
Keep your yellow page advertising, just reduce it by half. Take the 50% you save on your budgeted yellow page fees and use it to directly drive online prospects to your company. If you’re satisfied with your current yellow page advertising, reduce it by 20-30% and take that percentage and invest it online. As phone books and directories continue to diminish in value, you’ll be ahead of the curve.
Sovran Communications Group is an advertising and market agency exclusively representing the carpet cleaning and restoration services industry.
For more information on our company, please visit us online at www.SovranCommunications.com
Sovran Communications Group is a carpet cleaning marketing agency exclusively representing restoration service and carpet cleaning companies worldwide. We employ some some of the brightest and most creative people in the industry so that our clients have the same level of expertise as "the big boys do." We specialize in web development, social media and SEO for carpet cleaning and restoration companies, carpet cleaning marketing and advertising, crisis management and business consulting.
