To understand why SEO (search engine optimization) is important, you need to know what SEO does for a website.
If you needed to hire a new technician for your company you would let people know about the opening by advertising. An ad in the paper would include the position, title, job description, and how to contact you. It might also state how not to contact you (i.e., no phone calls).
Meta data and other codes provide similar information to search engine “robots” including titles, descriptions, and instructions on how and what to read on a webpage.
A robot is what search engines (and other information gathering companies) use to find your site, analyze it, and then decide what to do with it (ignore it, ban it, or index it).
Think of SEO as advertising your site to search engines. If robots do not know about you, like what they see, or cannot understand what you are saying, you will not get search engine “air time.”
Robots – Make Them Your Friends
The Internet search engine process is not run by people. It is run by robots (spiders, webcrawlers, worms, and webants) that (hopefully) visit your site and try to understand and index it. If your site is not indexed, it will not show up in search engines. Period.
A site with good SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyze, and assign relevance to. A site with no or poor SEO will either get ignored, or worse – tagged as spam or blacklisted.
Great Website Design – Poor SEO
As an advertising and marketing agency specializing in SEO for carpet cleaning and restoration service organizations, we’ve seen some beautiful websites that fail to show in the top 3 pages of Google, Yahoo and Bing. While some of these sites razzle and dazzle the sites visitor with flash and animation, they fail to impress search engines, and as such, they fail to attract new customers to the sites owner.
The perfect website is well written, has an appropriate mix of information and pictures, and has been optimized properly. This “perfect site” will have an equal mix of back links, supporting blogs and “stickiness.” It doesn’t matter how much you spent in the development of your website, if the backend SEO and associated links aren’t there, your website is a failure. We’ve seen $500 websites outperform $10,000 websites.
Sovran Communications Group is a marketing and advertising agency exclusively representing carpet cleaning and water restoration service companies. Our insiders approach to web development, SEO and marketing helps our clients “stand out from the crowd.” Unlike some SEO and marketing companies to the industry that teach all of their clients the exact same thing, we analyze our clients market and competition and develop solutions designed to help them capture their targeted audience.
For more information on Sovran Communications Group please visit us online at www.SovranCommunications.com For a FREE no-obligation review of your website, visit our website and on the homepage click on the SEO Consultation pane.
