FACT: Thirty-three percent of Internet users perceive a company on the first page of internet ranking to be a major brand and a trusted source.
I’ll start this posting off by saying that we’re not against “paid-for” listings, not at all. A good AdWords campaign can and will bring profit to a web site that exploits that offering well. But before we advise clients to go down the route of paid-for placement, we let them know that they must do everything they can to ensure their web site is search-engine-friendly and ranking well.
Some companies are steered to invest in paid-for advertising by “SEO experts” (we see this all the time in the carpet cleaning and restoration service industry) who purport that by investing in a particular search engine’s “paid-for advertising” there web site will miraculously start getting new leads and business. This simply isn’t true. A poorly designed website, especially in the carpet cleaning and restoration services arena, rarely benefits from paid-for advertising. The key to success as it relates to web site ranking and exposure is to have an optimized site that’s search engine friendly and informative to your visitors.
The average internet user is getting clever. These users are becoming wise to the fact that the search results at the very top of the page (before the organic listings) and on the right-hand side are there only because someone is paying for this privilege. Therefore many people will actively not click through them, preferring to explore the natural search results – the sites that are there because of their SEO and content merits, not their marketing spend. You must ensure that you are ranking on page one to gain the most exposure and site visits.
AdWords and other paid-for advertising have its place and we’ll talk about that in another posting.
Before investing in any online advertising campaign make sure your web site is well written. Your keywords must be properly applied and optimized and your SEO campaign needs to include the elements necessary to catapult your site to page one of search engine listings.
Sovran Communications Group is a marketing and SEO services company exclusively representing the carpet cleaning and restoration services arena. For more information on our company or for a FREE no obligation SEO review of your website please visit us online at www.SovranCommunications.com
Sovran Communications Group is a carpet cleaning marketing agency exclusively representing restoration service and carpet cleaning companies worldwide. We employ some some of the brightest and most creative people in the industry so that our clients have the same level of expertise as "the big boys do." We specialize in web development, social media and SEO for carpet cleaning and restoration companies, carpet cleaning marketing and advertising, crisis management and business consulting.
