Still Think Social Media Is A "Fad"?
Young women are becoming more and more dependent on social media and checking on their social networks, according to a new study released earlier today by Oxygen Media and Lightspeed Research. In fact, as many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.
The study sampled the habits of 1,605 adults using social media between May and June of this year in an attempt to break down their social media habits. While some of the results are in line with previous studies we’ve read, others simply shocked us (e.g. 42% of young women think posting photos of themselves “visibly intoxicated” is okay).
Here’s a short rundown of how young women are utilizing Facebook and social media in general:
While the study covers all of social media, it’s clear that women in the 18-34 range are focused on their Facebook accounts. More than half of young women (57%) say they talk to people online more than face-to-face. A full 39% of them proclaim themselves Facebook addicts, while 34% of young women make Facebook the first thing they do when they wake up, even before brushing their teeth or going to the bathroom.
Here are some other interesting stats regarding young women and Facebook:
21% of women age 18-34 check Facebook in the middle of the night
63% use Facebook as a networking tool
42% think it’s okay to post photos of themselves intoxicated
79% are fine with kissing in photos
58% use Facebook to keep tabs on “frenemies”
50% are fine with being Facebook friends with complete strangers
Carpet Cleaners currently using Facebook as a Social Media tool should take notice. Overwhelmingly women are the decision makers when it comes to having their carpets, tile and upholstery cleaned and carpet cleaners should be targeting this demographic.
With the holidays fast approaching carpet cleaners with Facebook accounts should start posting more frequently and offer discounts to entice women to book their holiday cleaning early for a discount.
Sovran Communications Group is a marketing agency exclusively representing carpet cleaners and water restoration service companies.
For more information on our services please visit us online at www.SovranCommunications.com
