One of the greatest challenges facing restoration and carpet cleaning companies is EFFECTIVE marketing. We’ve seen companies literally spend ten of thousands of dollars a year on “canned” or “one size fits all” advertising from leading “industry experts” only to find that the “systems” failed to help their business grow.
In our humble opinion, effective advertising and marketing doesn’t begin in a hotel conference room listening to “experts” purport what will work in your particular market area. How do they know? Every area in the country is different and what might work in New York City will not work in Truth or Consequences New Mexico.
Sovran Communications Group will never haul a group of like minded businesses in the same room and sell them on the idea or principal that a particular “system” will work flawlessly and identically for each and every one of them. It’s not truthful – and a one size fits all approach will never work.
History has shown that the best product or services doesn't always win because consumers are used to hearing that every company’s product or service is the best. More often than not, it’s the best-marketed product or service that wins. We understand that in order to gain more customers; a company must leverage its uniqueness, the distinctiveness of its services, its reputation within the community it serves and its ability to communicate with its target audience. Most companies fail to “tie it all together” and for this reason their marketing message falls on deaf ears.
At Sovran Communications Group, our goal is to connect YOUR restoration or carpet cleaning business with consumers, businesses and in restoration cases, insurance companies. Our services are designed to educate, inform and influence purchase decisions. We know how to motivate action among the most hard to reach segments of the consumer and commercial audience.
“A Higher Standard” – Sovran Communications Group focuses on the individual client, their company and their specific needs. Our goal is to design and deploy a marketing strategy that propels our clients company and its services beyond those of their competition. That’s how we roll!
With each client engagement we take the time to understand their needs and then develop solutions designed to help them reach their goals. We analyze their competition, survey their market area for opportunities and then develop a plan to expedite fulfillment of their business objectives.
Sovran Communications Group has the experience, people and creative processes to take your company to the next level. We’ve worked with one-truck companies, franchises, and multi-truck restoration companies serving the entire United States, so we know your business.
For more information on how Sovran Communications Group can help your carpet cleaning or restoration company take it to the next level, visit us online at http://www.sovrancommunications.comor give us a call anytime at 239-677-6877.
Our services included: Search Engine Optimization, Business Coaching, Newsletter Development, Branding and Reputation Marketing, Competitor Analysis and Marketing Strategies.
